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November 21, 2022

Great internet can help your business bloom

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Our small business series continues with Santiago Salazar of Austin’s Flor Keeps on how quality internet has literally helped his family business grow. For more of the Flor Keeps story, you can also check out the Google Fiber YouTube channel


How It Started


Flor Keeps is a floral company located in Austin, Texas, specializing in real flowers that last over one year. None of our flowers require any water, & should only be kept indoors!

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Inspired by my father’s flower business over the last 10 years, I believed it was time to shift the mold of what flowers could look like, come from, and how long they can actually last. We quickly came to recognize that this city embodied qualities that are rare to find anywhere else. Austin radiates a sense of creativity, encourages risk-takers to be themselves, & poses an emphasis on always giving back to the community. The food, the scenery _ and most importantly — the people have elevated what it means to love what you do & where you live. 

The goal for Flor Keeps is to bring the Austin community together & reinvent our wildest visions, ideas, & passions. If there’s anything about this city, it’s that we dare to be different. We push the boundaries of the ordinary & we fall together, knowing we successfully gave it everything.

How We Succeed


Flor Keeps currently operates in three avenues: Retail, Mass Market, and E-Commerce.

We owe all of our success in those outlets to the internet. Without it, we would primarily depend on only “word of mouth” to share the story of our products! Since the beginning of Flor Keeps, we have been able to reach our customers in the Austin-area through Google searches, online delivery platforms, or simply through our social media posts. Whether it’s attending to walk-in customers, responding quickly to online orders, or fulfilling orders to our partner supermarkets, we streamline our business through the use of our Google Fiber high-speed internet – 

thankfully!


The Good Stuff


At Flor Keeps, we donate a portion of our proceeds to an Austin-based non-profit organization called WellAware. WellAware implements lasting clean water systems to drive development and empower communities in East Africa.

We wanted to contribute to a cause that not only helps people in need, but also makes sense for our brand to collaborate with. Our flowers at Flor Keeps don’t require water, but people do. The techniques we use to extend the lifetime of our product go hand in hand with water conservation. Therefore, we are able to create an initiative to help those that really do need this resource!

So take a moment to use your internet to come visit us (and maybe find the perfect gift this holiday season)!

Posted by Santiago Salazar, Founder, Flor Keeps