Centering on Customer Service
People need faster, more reliable internet, but they also need faster, reliable customer service. At Google Fiber, we see customer service as an integral part of what we offer when customers buy internet service from us. We listen to our customers and we respect your time — we know in a perfect world you’d never have to think about your internet, so we want to make sure that when you do have to reach out to us, the experience is as painless, and, perhaps even as pleasant, as possible.
Changing how customers engage with an internet company goes hand in hand with increasing speeds for us. From install appointments, rather than windows (with a 95% on time rate that we’re working to improve even more), to real people answering our phone lines to easy-to-understand bills, we’re focused on reducing friction for customers at every point in the process. Our agents pick up the phone fast (30 seconds or less is our goal — last week we were at just over 10 seconds), with no scripts, rather than an endless stream of robots.
Our automated processes also focus on making our customers’ lives easier. No one likes bills, but you should be able to understand what you are paying for with no mysterious fees or extra charges. And when things do go wrong, we try to help set it right, like by proactively crediting our customers if there’s an outage — you don’t even have to call to report it.
This was where we started, but we’re never satisfied with the status quo when it comes to our customers. We know we need to keep evolving and improving to ensure our customers always receive the best internet and customer service out there. We’re working to improve our customer experience on all fronts. When you need us, we’re making it easier for you to contact us; and when you’re comfortable troubleshooting for yourself, we’re making it easier for you to do it.
And we’re proud that our customers seem to appreciate these efforts. In 2020, our customers ranked us #1 in the American Customer Satisfaction Index (ACSI) for internet providers in a number of categories, from Call Center Satisfaction to Ease of Understanding Billing, and also rated us tops in the PCMag Readers Choice Winner in 2020, stating “what Google Fiber offers is absolutely the very best an ISP can do.”
But we know we can do even better, so keep expecting more from us. The past few years have been a journey for Google Fiber. We’ve focused on what we are truly great at — providing great internet speeds at great prices while helping our customers find better TV options. We’re helping customers get started with video streaming services from multiple popular providers. And we’re launching in new cities in different ways. But no matter what’s next for Google Fiber, our customers will be at the center of it.
Posted by Catherine Duncan, Head of Service as a Product